Tuesday, 20 September 2011

LO.1: Potential Profitable Company Partner Plan

Commission
Potential Profitable Company Partner Plan

Who are you going to work for?
The potential profitable company partner I am considering to contact is Auriga Jewellers, located in Reading, Queen Victoria Street.
Contact Information:
Auriga Jewellery Limited
2 Queen Victoria Street
Reading , Berkshire
RG1 1TG, Tel 0118 959 5661
http://aurigajewellery.co.uk/

What do you want to do for them?
What I would like to produce as an artefact for this potential profitable company partner is a television advertisement, professionally-made, as if it were to be aired and broadcasted on live television across various channels. I want the television advert to run for no longer for 30 seconds and contact several shots of the shops and various pieces of information to make it as entertaining, fun, persuasive and interesting as possible. Some considerations of mine for this television advertisement have been the fact that I would like to show the shop transform, lighten up with customers walking in and around the shops along with some catchy music and fun but serious enough narration.
How are you going to contact them?
In order to contact my potential partner I am thinking of two methods, e-mail and phoning up the contact. I feel it’s best to phone them up first as it’s much more direct and personal, waiting on a reply for an e-mail can be quite a bit of a drag and whilst it’s fine, it’s not the first approach I want to take, if I can’t access any information from the client I will take the e-mail route second off, repeat the process but if to no prevail, I will simply have to look for another client in order to produce an artefact for a profitable company.

LO.3: Large and Small Commissions [Activity #3]


Commission
The Difference between Large and Small Commissions

Large Scale Commissions

What kinds of pressures would a practitioner have to deal with when working on a large-scale commission?

One kind of pressure a practitioner would have to deal with when working on a large-scale commission is that other people could provide a distracting when producing the piece. These could range from being in the public walking and climbing around areas where peace and concentration is needed or just the practitioner looking around to only be distracted by cars on the motorway nearby. Another pressure is getting tired due to the long commission process of a large scale objective. You might also have to pay for your own materials and that could cause troubles in certain times as sometimes these large-scale commissions don’t pay you weekly or monthly but for the end of the project.
Furthermore, you might have time, weather and injury on your hands as pressures as being a large-scale commission is it most likely going to be a long term progression for the practitioner, meaning go through all kinds of hard ship with seasonal weather changes, time being tough in certain areas to keep in demand and that change of potential injury, especially when high up, around 20 metres such as the Angel of The North Statue.
Is it easier for the practitioner if the commission allows freedom to work in any style?
It is and isn’t easier for a practitioner if the commission allows freedom to work in any style. It is in that you can work in a suitable environment or time that makes the practitioner work at this or hers best level as having that relaxing nature, typically you can get more done meaning just as good quality if not better, at a higher quantity. It is also easier because you can plan according you, thus saving time and you don’t feel under pressure with the freedom you’re giving. However, it isn’t easier as whilst working to a work style might work, it might be useful to create a large scale piece at the beginning of production but not be so good long term and that can cause many issues. This could be used to not correct weather conditions or even wrong type of materials. Finally, it can be a bit a both at the same time, the practitioner could be suited to one style and because they have the option of any style, they might feel interested in exploring different style and depending on how long they have been stuck working in a certain style, they might find adapting to take a while, but it’s probably quite unlikely a client would accept a practitioner that’s style doesn’t suit their needs and goes off to do their own, but it can work in that way regardless.
Britten’s ‘War Requiem’ includes settings of work by another artist, poet Wilfred Owen. What issues must an artist consider when working with existing material?
Issues that an artist might consider when working with existing material or taking an existing property such as Britten’s “War Requiem” including settings of work from another artist is that you will have to think hard and portray the original piece with the attention and respect it deserves. You might also need to get permission from the artists of the existing material by either speaking to them on the phone or just generally contacting them but it can be an issue if they have been dead, especially for many years as you’ll have to see whether or not the copyright they issued for that product as expired so you can use it. Additionally, you might face an issue whereby you want to keep intact what the original wanted to set out to do, what he or she wanted to achieve and be happy with its adaption or use in your piece of work.

What do you understand by the term ‘public art’?
What I understand by the term “public art” is that, in its simplest form is that it’s art that can be seen in the public eye and by its people but if I was to expand my understanding of the term “public art” I would say it’s art that isn’t closed off or monitored, typically, it can be destroyed at will if needs be and it’s more down to the public and it’s people to take of it and making sure it takes in take from people causing acts of vandalism. It’s artwork from the people too, when you go into art galleries, most of the images you see are done by “professionals”, public art isn’t as they don’t have to be masters of the art but anyone from all ages and backgrounds. Not only that, public art is meant to be something suitable for the public , Something suitable that isn’t too gruesome or grim to disturb people, especially young children.
The client for the ‘Angel of the North’ commission was Gateshead Council. Who were the target audience for the work?
The target audience for the commissioned work of “Angel of the North” for Gateshead Councils could’ve been two kinds of audience. The kind that Antony  Gormley, the artist, set out to appeal to specifically or the audience that he couldn’t control whether they see it or not, for example people driving on the motorway. Antony Gormley wanted to focus on hope and fear at a painful time for the people of the north east, that was the artists intention, for the public to see it in different ways, some might’ve seen it as a work of art, others a sign, others a day out, but the most obvious of them all for the target audience would be Gateshead council themselves as if they didn’t approve of Antony’s prospect, they wouldn’t have given the development of the angel of the north statue in the first place.

What practical constraints would Gormley have had to take into consideration when designing and producing the sculpture?
Practical constraints Gormley would have to take into consideration when designing and producing the sculpture is that of religious constraints being that of an angel. Space would be another constraint as the statue would have been designing in a way to handle a statue 20 metres high and weighing several tonnes. The ground would have to be suitable; having an object falling weighing almost 20 tonnes would be a lot of danger if the ground wasn’t suitable and could risk lives. Animals and any wildlife in the area would either have to be monitored or at least considered, especially in any endangered species were around the area. People’s house nearby would be any constraint as well as the general public’s views and opinions, if they hated the statue with a passion, some could cause anarchy and perhaps burn or destroy the statue, meaning a lot of potential danger could inflict on the people. A decent distance from any near motorways would have to be a constraint to consider also as the sheer size of the statue could distract and cause drivers to crash if too up close, obstructing their vision.

‘The Angel of the North’ initially received very mixed reviews from the people of the north- east with many feeling it was a waste of money. It is now generally seen as a local landmark of which the people of the north-east can be proud. Why do you think this happened?

I feel that this the people of the north easts opinions and reviews of “The Angel of the North” changed due to several reasons. The statue was built to reflect hope on bad times but due to the stress of these bad times, people’s views change due to lack of income or other reasons and thus when perhaps the statue was first being build, people could have seen it as a waste of the tax payers money if any of was used in production or just a waste of money in general. Others in this time might’ve seen it as an element of “fake hope” and the least of their troubles but change is hard for some people, a concept, an idea or a product might not sink in straight away or be approved for the first time but over time could be. Art might’ve been seen differently at this time but as Art branches out of the North East with artists from the North East branching out to American, Europe and other areas, becoming more famous, art might’ve been more respected due that time and might’ve seen public art and large sculptures such as this not a bad thing to have in the North East of England.

Small Scale Commissions

What are the challenges of preparing a proposal for a site-specific commission?
The challenge of preparing a proposal for a site-specific commission is that if you have a bad track record with either the police or another organisation for doing similar work in public places without permission you might find yourself in a lot of trouble for not preparing that in your proposal as you’d be lying as a practitioner, an example of this would be street artist Banksy.

What kind of research would need to be done?
The kind of research that would have to be done is that you would need to figure out who you would need to contact for permission for these commissions. You would also need to make sure what type of materials could be used and which couldn’t due to technical and other reasons. Some pains and such can’t be used in the underground for example as they can be dangerous for people’s eyes and especially the driver causing a lot of trouble, panic and potential danger. You would need to make sure you’re not copying another artist piece by piece as they could get you into a lot of trouble, especially with copyright. Lastly, because you would be in a public area with lots of people around in some areas and not a lot in offers, you would have to consider when and where its best to produce your piece as some areas are just too crowded to work effectively.
If you were commissioning artwork for your own place of work, what would you include in the brief?
If I were to be commissioning artwork for my own place of work, I would include in my brief that my commission would be something small scale as I feel something large scale would take a lot of time and resources to build. I want to save resources, meaning it wouldn’t be something that uses a lot of materials and I would also like it to be cheap so I don’t lose too much money as well, but away from the more business side, I want it to be something creative and fun, typically some simple so I can easily get to grips with it and get going with some of the ideas being that of a poster a painting or even the decorating of walls in a bedroom.
What do you think of art on public transport? Have you noticed any examples in your region?
I have not noticed any examples of art on public transport but what I can say is my thoughts of art on public transport itself. In some regards it’s good as it can help people get out of trouble and express their creative talents and feelings but only so long as it’s allowed, otherwise it could cause trouble. It can further be good as it can lighten up an area, creative something appealing and mix in that needed added flavour but it’s not all good. It can be bad also as the artwork detailed could be controversial due to religion, race and other elements. Other projects could have been planned to taken place in areas and some of these materials these “street” artists use could take a while and prove difficult to take off certain areas, thus leading to a dilemma. Furthermore, even though the detail and the time of the art piece might shine through, something quite disturbing such as a dead person being hung in the public eye could be extremely unappealing, especially for small children and really put public art on public transport off the map for a lot of people and might even cause riots or protest if the art is strong enough to express such raw meanings and designs.
If you were asked to produce a commission for an underground or railway station what would be your first thoughts?
If I was asked to produce a commission for an underground or railway station, my first thoughts would be something that would be remembered by people, the public specifically. Something that would shock people and get their attention and make them thinks why certain elements of the piece were done. I would cater the piece to the environment and make suit, for example if it was located in the underground I would have a rapping hiding in the corner, with notes spreads across nearby walls, progressively increases in colour saturation with the power of music to show words and notes turning into colours, away from the black of darkness and into the colourful light.

LO.3: What is Commission?

Commission
Activity Sheet 1
When meeting a client, how might the practitioner ensure they understand precisely what is required?
How might meetings be recorded?
When meeting a client as the practitioner, these meetings might be recorded by voice recording. Notes are most certainly going to wrote down but depending on the location and security procures, a video recording might take place.  
How might the practitioner go about generating ideas?
A practitioner might generate ideas by looking at influences, researching in general. Gathering ideas from discussions with people or being more independent by creating and planning with mind maps, spider diagrams and such to grasp an idea of generating ideas. Discussion with the practitioner on what they want is a big boost too as it’s more specific, if you know what the task is or what it’s going to be, you can be more direct and specific about your way of thinking, for example if you asked to produce a piece of music of the rock genre, you could look at other rock bands, rock instrumental pieces and more.
What information would need to be included in the proposal?
Information includes in a proposal can differ depending on the piece of work you are asked or thinking of producing. You need to think of the piece of work at its core, for example, if you are going to produce a documentary, the practitioner would need to think about where it is the target audience it’s aimed at. Content and length is another thing, the amount of time you are going to spend on the project might be included in a proposal
Why is it important to estimate the cost of the work?
It is important to estimate the cost of the work since a practitioner, whilst good or great; they can think into the sky too much and believe they can complete anything. You need to have an estimate of the cost of the work as nothing is truly unlimited. The practitioner could produce something that the client can’t simply afford or doesn’t have the resources to provide to continue production. If you have an estimate however, you can plan towards that, consider what resources you are going to purchase at what quality, what quantity. You can think about how much time you have on your hands for each element as well.
How might the practitioner ensure that the work comes in on budget?
The practitioner would have to be realistic. They would have to consider elements such a timescales with films because the more you need the record, the more expensive it can get with purchasing more tapes, cameras and so forth, but if they want to ensure, it would be best to plan out costs. Have an idea before going in how much equipment will cost, how much time it will take and so forth to ensure it comes in on budget.
How might the practitioners receive feedback on their work?
Practitioners might receive feedback on their work by receiving an e-mail, presenting it to their client and asked for written, recorded feedback that they could look back and work on, however these are more one on one engagement. A practitioner might be more expansive and ask people in the public eye, friends, and family and so on. To be more specific, if they are producing a piece of rock music, they might go to ask other rock bands what they think, what they can improve and so forth and be more outside the box and not tied to the client on his own.
How might they use feedback to improve their practice when working on future commissions?
Practitioners might use feedback to improve their practice for future commissions as not all practitioners are given or want feedback. If they are given feedback however, they can use it for future commissions by comparing the product or task they were issued and seeing how well they did with time. How the practitioner did well with costs and social issues. They can reflect and review on it and be able to work harder and more effectively for future commissions.